Memory's original brand philosophy, based on the recycling of restored and customized vintage military garments, evolves to the next level while remaining true to itself.
Vintage jackets and pieces from Italian and foreign armies and workmen become a source of inspiration for the creation of something entirely new, with street style influences.
Reinterpreted and reproduced with different fabrics and flavors, each collection is unique and inimitable.
Memory's Ltd is a journey — cultural, stylistic, and of life.
A classic, iconic, and comfortable style made of original pieces, innate bearers of elegance and simplicity at the same time.
It all comes down to passion — the passion for excellence. Not to dress, but to make a difference.
30 years of experience in workshops and laundries have allowed us to find our own way — real and honest — to reduce our impact on the ecosystem.
We have therefore chosen low-temperature enzyme washes, cold dyes, the use of deadstock fabrics where possible, the reduction in the number of labels, the elimination of plastic packaging, the hand-stamping of pocket interiors to avoid the use of energy-consuming automated processes, and, above all, collaboration with local laundries and workshops to limit transportation and create garments that are almost zero-mile.
These are small measures, but if shared on a large scale, they can make an important and impactful contribution.
In respect of the ecosystem, our research continues...
It is in the laundry that a Memory's garment comes to life.
Nuances, tones, distressing and mending are the result of the utmost care both in the design phase of the garment and in the treatment phase by skilled artisans.
This is how the final product acquires superior quality and a unique flavor, as if it were a personalized craft, made to measure and with an unmistakable fashion touch.
